Marketing
A.A.S. - Occupational Degree
This degree is designed for students who are seeking a two-year program of study that prepares them to enter the marketing profession in a wide range of positions across private, public, and non-profit sectors.
Program Purpose
Graduates will demonstrate (1) foundational knowledge of Marketing, Sales, Digital Marketing, Social Media Marketing, Branding, Community Marketing/Public Relations, and Advertising that will prepare them to obtain an entry-level position within the field and (2) critical thinking skills in AWC’s General Education focus areas of English and Math.
Learning Outcomes
- Demonstrate understanding of the principles of Marketing, Sales, Digital Marketing, Social Media Marketing, Branding, Community Marketing/Public Relations, and Advertising
- Demonstrate professional verbal and written communication
- Demonstrate understanding of graphic design theory and principles essential to marketing
- Demonstrate understanding of the legal issues of business and marketing
- Demonstrate computer and internet literacy, including an understand of how AI resources can benefit business efficiency
- Demonstrate an ability to gather and interpret business and economic data for marketing planning
- Demonstrate understanding of fundamental microeconomics' concepts of pricing decisions and market structures.
- Successfully apply marketing concepts in a real-world business environment
Program Map
Marketing AAS Degree Program Map (64 credits)
This program map outlines the recommended course sequence for students pursuing the Marketing AAS degree. The program consists of 64 credits and covers key areas including marketing principles, digital marketing, social media marketing, sales, and business communication. Please consult your advisor to ensure this map aligns with your academic and career goals.
The recommended plan below meets all program requirements. If the classes listed as recommended don’t align with your schedule or interests, alternative options are available. Visit Academic Planning to get started on your personalized Academic Plan or schedule an appointment with your Faculty Advisor or the Advisement Services Office.
Program Requirements Based on Fall/Spring rotation
First Semester: Fall
| Course | Course Title | Credits | Area |
|---|---|---|---|
| MKT 110 | Principles of Marketing | 3 | Major Requirement |
| BUA 100 | Survey of Business | 3 | Departmental Requirement |
| CIS 105 | Introduction to Business Information Systems | 3 | Departmental Requirement |
| ENG 100 or ENG 101 |
Introduction to Composition/GE or Freshman Composition I/GE |
3 | GE-Written Communication |
| MAT 105 | Math for Applied Sciences/GE (or approved higher level math | 3 | GE-Quantitative Reasoning |
| 15 |
Second Semester: Spring
| Course | Course Title | Credits | Area |
|---|---|---|---|
| MKT 120 | Principles of Sales | 3 | Major Requirement |
| MKT 130 | Principles of Digital Marketing | 3 | Major Requirement |
| ENG 101 or ENG 102 |
Freshman Composition I/GE or Freshman Composition II/GE |
3 | GE-Written Communication |
| ART/HUM | Choose one course from Arts & Humanities | 3 | GE-Arts & Humanities |
| NAT SCI | Choose a course from Natural Sciences | 4 | GE-Natural Sciences |
| 16 |
Third Semester: Fall
| Course | Course Title | Credits | Area |
|---|---|---|---|
| MKT 140 | Principles of Advertising | 3 | Major Requirement |
| MKT 150 | Social Media Marketing | 3 | Major Requirement |
| BUA 220 | Legal Environment of Business | 3 | Departmental Requirement |
| MKT ELE | Marketing Major Elective | 3 | Major Elective |
| MKT ELE | Marketing Major Elective | 3 | Major Elective |
| SOC/BEH | Choose one course from Social & Behavioral Sciences | 3 | GE-Social & Behavioral Sciences |
| 18 |
Fourth Semester: Spring
| Course | Course Title | Credits | Area |
|---|---|---|---|
| BUA 290 | Business Communications | 3 | Major Requirement |
| MKT 290 | Integrated Marketing Communications Capstone | 3 | Major Requirement |
| MKT 295 | Marketing Internship | 3 | Major Requirement |
| MKT ELE | Marketing Major Elective | 3 | Major Elective |
| INST/AME | Choose one course from Institutions in the Americas | 3 | GE-Institutions in the Americas |
| 15 |