CERT - Occupational Certificate
This program is designed not only to provide a foundation in basic media arts course work, but also to allow students to select an area of emphasis: photography, broadcasting, graphic arts, journalism, or television production.
Graduates will demonstrate (1) basic knowledge in media arts that will prepare them to obtain an entry-level position within the field and (2) critical thinking skills in AWC’s General Education focus areas.
- Describe the history, nature, and function of the various mass media perspectives – journalism, public relations, advertising, and social media.
- Describe the history, nature, and function of the various mass media formats – print, audio, visual, and interactive media.
- Describe the role of the media in society as concerns ethics, theory, and politics.
- Use the essential technology related to the various mass communications media such as video, audio, still photography, print, and the Internet.
- Apply the fundamentals of the gathering and reporting of news.
- Apply the principles and processes of writing for the various media – print, broadcast, online, and interactive.
- Apply the basic theory and techniques used in the process of television production.
- Apply the basic theory and techniques used in the process of audio production.
- Apply the basic theory and techniques related to commercial graphics technologies.
- Apply the basic theory and techniques of digital photography.
- Apply the basic theory and techniques necessary for effective interpersonal communication and public speaking.
- Apply the basic functions and uses of advertising.
- Pursue advanced studies, specializing in one of the various media arts fields.
- Exhibit skills needed for entry level employment in the field of Media Arts.
Recommended Program Map / Program Requirements
The recommended plan below meets the requirements to complete this program. For official requirements, visit the AWC Catalog. If the recommended classes listed below don’t fit your schedule or interests, you can take alternate classes.
Program Requirements Based on Fall/Spring rotation
First Semester: Fall
|BDC 100||Introduction to Broadcasting||3||Major Requirement|
|GRA 101||Graphic Communications 1||4||Major Requirement|
|JRN 100||Introduction to Mass Communications||3||Major Requirement|
|TVP 125||Television Production 1||4||Major Requirement|
- Meet professors one-on-one
- Plan with your advisor after midterm grades posted
- Attend AWC Majors Fair & Career Expos
- Register with Jobs 4 Matadors
Second Semester: Spring
|JRN 125||News Writing||3||Major Requirement|
Principles of Marketing
|SPC 215||Public Speaking||3||Major Requirement|
|Independent Study/Internship||Complete ART, BDC, GRA, JRN, or TVP 299||3||Major Requirement|
- Join a club
- Apply for Scholarships
Third Semester: Fall
|Departmental Requirement||Choose 9 credits from ART, BDC, GRA, JRN, or TVP||9||Departmental Requirement|