Social Media  

Arizona Western College maintains official social media profiles on Facebook, Twitter, Instagram, and YouTube.  

Connect with us! Follow and tag us at... 

Let us tell your story! Social media is intended to be just that—SOCIAL! Tell us your good news, promote your upcoming event, share your unique AWC experience with us so we can share it with our audiences! Make sure you include Social Media in your next Marketing Request. 

We create strategies to ensure promotions are seen by the largest audience possible on the most appropriate platforms. We also adhere to quality standards that allow us to put the best of AWC forward. If you have questions about our social media work, please contact our Social Media Specialist.  

Department and Program Satellite Pages 

In addition to our main social channels, you may also connect with our satellite Department, Program, and Club socials at azwestern.edu/connect! 

Are you interested in starting a new AWC Satellite Page? 

Your first step is to contact our Social Media Specialist. Together, we will assess the need for an additional page and, upon approval, decide which platforms are best for your goals, then create your co-branded social accounts. We will help create, brand, and promote your new page from start to finish. 

In case of emergency, turnover, and as best practice, the Marketing and Communications office must have administrative access and/or maintain record of login credentials for every department or program page. Example: Facebook will require the addition of a Page Administrator within settings, while Twitter will require the safe sharing of login credentials. Our Social Media Specialist will walk you through the credential sharing process.  

All institutional pages must have a full-time employee who is identified as the primary Page Administrator responsible for the account(s) and at least one full-time or part-time employee as a secondary administrator. Ideally, this should be the department lead. Student employees or volunteers may be granted access to help maintain department or program pages in addition to the selected Page Administrators. 

Social Media Training 

Social media evolves at a rapid pace and so do social media best practices. If you are interested in learning more about digital media marketing, our Social Media Specialist hosts one-on-one and group training tailored to your needs and skill level.  

If you are just starting out and need one-on-one support, we are happy to sit and work with you. You may also be interested in group sessions for your department or student group. 

Some training offered: 

  • Social Media 101 (for beginners) 
  • Instagram Best Practices 
  • Personal Branding in Digital Spaces 
  • Micro-influencers and Authenticity 

To schedule an above training or a new custom session, please contact our Strategic Content/Social Media Specialist, Sarah Herman at Sarah.Herman@azwestern.edu.