Social Media

Social Media

Social Media is where we highlight the unique stories of our community across various platforms. By reaching a broad audience, we effectively promote AWC students, campuses, and events.

Official AWC Social Media

Arizona Western College maintains official social media profiles on Facebook, X, Instagram, LinkedIn, and YouTube.

Let us tell your story! Social media is intended to be just that—SOCIAL. Tell us your good news, promote your upcoming event, share your unique AWC experience with us so we can share it with our audiences. Make sure you include social media in your next Marketing Request.  

We create strategies to ensure promotions are seen by the largest audience possible on the most appropriate platforms. These strategies evolve and vary by request. Please rest assured our teams make data-driven decisions when considering placement and style. If you have questions about our social media work, please contact our Director of Content Strategy and Development.   

Department and Program Satellite Pages

In addition to our main social channels, you may also connect with our satellite Department, Program, and Club socials at azwestern.edu/connect. 

Interested In Starting a New AWC Satellite Page?

Your first step is to review the questions below with your team and submit your justification to the Director of Content Strategy and Development. 

We will assess the need for an additional page and, upon approval, decide which platforms are best for your goals. Then, our team will help create, brand, and promote your new page from start to finish. All new pages will receive a standardized, branded profile image. Contact us if you have an existing page that requires an updated profile image. 

Unauthorized satellite pages created without approval will not be considered official accounts and will be removed or rebranded at our discretion.  

To move forward, please have your team answer the following questions for each proposed account:

1. What is the primary purpose of this account?
2. Why does it require a separate presence from existing accounts?
3. Define your target audience.
4. What strategies will you use to grow followers?
5. What types of content will be posted?
6. How will the content be created? Who is responsible, and what equipment is needed?
7. How will you measure success? Please provide specific goals.
8. Is there a strategic marketing plan or editorial calendar for this account?
9. Are there existing social media accounts related to this one? If so, how will this new account differ? Are the existing accounts being properly maintained?
10. Who will be responsible for reviewing and approving posts?
11. Is this account needed for grant reporting requirements?
12. How will this account align with and support AWC’s strategic marketing initiatives and the College’s Mission, Vision, and Values?
13. List the two employee admins responsible for managing this account.
14. Do the assigned admins need additional training? If so, please specify so we can provide support.
15. Do you plan to use paid advertising for this account?
16. List any additional starting administrators for the account.

Social Media Page Admins and Ownership 

Ownership of all AWC social media pages, main institution and satellite pages, lies ultimately with Arizona Western College Marketing and Communications. We reserve the right to full access and can revoke privileges from admins when social media guidelines are unmet, or employee standards fall, or disciplinary actions take place.  

In case of emergency, turnover, and as best practice, the Marketing and Communications office must have administrative access and/or maintain record of login credentials for every department or program page. Example: Facebook will require the addition of a Page Administrator within settings, while other platforms may require the safe sharing of login credentials. Our team will walk you through the credential sharing process.   

All institutional pages must have a full-time employee who is identified as the primary Page Administrator responsible for the account(s) and at least one full-time or part-time employee as a secondary administrator. Ideally, this should be the department lead. Student employees or volunteers may be granted access to help maintain department or program pages in addition to the selected Page Administrators.  

For questions regarding satellite page creation and administration, contact our Director of Content Strategy and Development. 

Social Media Training  

Social media evolves at a rapid pace and so do social media best practices. If you are interested in learning more about social media marketing, our team hosts one-on-one and group training tailored to your needs and skill level.   

If you are just starting out and need one-on-one support, we are happy to sit and work with you. You may also be interested in group sessions for your department or student group.  

Some training offered:  

To schedule an above training or a new custom session, please contact our Director of Content Strategy and Development.