Course Syllabi

Course of experiential study in thermal conditioning processes for manufacturing materials. Student will select an area of interest as a topic of study to include i.e. ceramics, polymers, ferrous and non-ferrous materials in manufacturing. Use of thermal process applications related to casting, conditioning, forming and joining process applications. Students in cooperation with their professor will research and review a variety of thermal conditioning processes for materials conditioning i.e. fluidized beds, austempering, molten salt baths, cryogenic, or other emerging processes. As appropriate examine related transient liquid phase (TLP) and or fusion joining processes used in advanced manufacturing. Research topics to organize a portfolio of student learning outcomes that will include data on the effects of thermal conditioning of materials, effects of thermal joining on the heat effected zone (HAZ) of the material(s). Process techniques used to achieve repeatable outcomes of hardness, and alloy distribution in effected thermally treated materials. Student research may include the use of non-metallic adhesives, and other emerging hybrid process technologies as alternates to thermal processes in manufacturing. Introductory discussion of historically used materials, joining process, and related safety practices will be included to provide the student with sufficient point of reference so as to recognize the technological differences that separates traditional thermal materials treatment and joining processes from advanced ones.

Business philosophy and management theory including planning, organizing, staffing, directing, and controlling.

Surveys all phases of retailing including types of retail outlets and the basic problems of organizing and operating a retail store.

Student will cultivate the functional relationship between management and the labor force; principles of handling the human factor to maximize the productive efficiency of the firm through sound procurement, development, utilization and maintenance of the human resources in the enterprise.

Review significant historical and current leader- ship models, also analyze individual behaviors and characteristics often associated with effective leaders, review concepts associated with team leadership, and become familiar with current organizational practices.

This course focuses on marketing in the global fashion industry. Topics include research, analysis, market segmentation, target customer identification, the marketing mix, strategic planning, brand strategy and positioning, customer relationships, social media, mobile marketing, and online analytics and new technologies.

Explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections.

Explore and apply various forecast and research methods in preparation for developing, planning, purchasing, or merchandising for digital, media, and physical retail environments. Identifying how trends are created and learning about cyclical fashion, exploring the relationship between the consumer and Fashion Forecasting.

Explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections.

Knowledge and skill development in creating showrooms or retail store window/interior displays. Visual techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation. Knowledge of space manipulation and color palates. Integrating the vision with the merchandise and target audience.

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries.

Examine the multiple merchandising practices used around the world in fashion apparel companies--both retail and wholesale.

Basic principles of selling: the techniques employed in the development of competencies in the area of selling, product knowledge, and sales supervisory skills. Emphasis is on outside selling.

Principles, methods, and challenges involved in developing an integrated and customer-driven marketing strategy that helps achieve organizational goals.

This course provides a working knowledge of the theory and practice in the use of social media platforms in marketing. The topics include a history of social media, the preparation for social media, the power of collective influence, and how to engage with social media. Students will review social mediums, social networks, platforms, and other marketing tools used to create social media campaigns

In this course, students will learn about the sales process and its connection to marketing. It aims to develop the skills necessary for success in professional selling. Students will examine both inside and outside sales across various organizational settings. Through real-world scenarios, they will analyze customer needs to build value-added relationships and drive organizational revenue. 

In this course, students will explore the fundamental concepts, strategies, and tools used to effectively market products and services in the digital landscape. Students will examine the digital ecosystem, including SEO, SEM, and content marketing, as well as social media, mobile, and email marketing. Additionally, students will use data to measure campaign performance and inform decision-making, as well as explore the latest innovations in digital marketing, including AI and influencer marketing.

In this course, students will learn how to develop effective advertising campaigns. They will explore consumer behavior to understand what drives purchasing decisions and develop skills in brand strategy, creative development, and media planning. Additionally, students will gain practical experience in campaign design and management and the use of analytics to measure campaign success.   

In this course, students will learn the fundamentals of social media marketing, including its history, evolution, and significance in the marketing landscape. The course will cover content creation and curation to attract and retain audiences, strategies for audience engagement, and the planning, launching, and managing of social media campaigns. Students will also learn to measure success using analytics tools, familiarize themselves with social media management resources, and understand the ethical and legal considerations involved.  

In this course, students will learn the importance of building strong relationships with local communities, local partners, and stakeholders. This involves learning effective communication strategies, event planning, and community engagement techniques to support public, private, and non-profit marketing. They will also learn the importance of cause marketing, brand reputation management, crisis communication, and grant-writing. Additionally, students will explore the use of social media and digital platforms to foster community connections and promote positive public perception.