Course Syllabi

In this course, students will learn how to craft compelling brand narratives that resonate with target audiences.  The course will cover various storytelling techniques and platforms, including digital media, to enhance brand communication. Students will also learn to analyze and leverage cultural and social trends to create relevant and impactful brand stories. 

In this course, students will learn to navigate the complexities of marketing on an international scale. They will explore key concepts such as market entry strategies, global market research, and the impact of cultural, economic, and legal differences on marketing practices. The course will cover the development and implementation of global marketing strategies, including product adaptation, pricing, distribution, and promotional tactics tailored to diverse markets. Students will also gain insights into managing global brands, understanding competitive dynamics, and leveraging digital marketing tools to reach international audiences.  

In this course, students will explore various research methodologies, including qualitative and quantitative approaches, and understand how to collect and analyze data from multiple sources. The course will cover the use of tools and techniques for data analysis, enabling students to interpret findings and make data-driven decisions. Additionally, students will learn to manage research projects, including working with external suppliers and presenting their findings effectively.  

Strategic functions and uses of advertising, study of media, general understanding of forms of copy, artwork, layout, production and testing advertis- ing effectiveness.

This capstone course aims to provide students with a comprehensive understanding of advertising, public relations, corporate communications, and sales promotions, emphasizing the media’s role in integrated marketing communications (IMC) strategies. The curriculum focuses on developing the comprehensive planning, research, and creative skills necessary to achieve IMC objectives. 

In this internship, students gain practical experience with applying their comprehensive marketing knowledge in real-world scenarios, such as conducting market research, developing marketing strategies, and executing campaigns. 

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Beginning level of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Continuation of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Beginning level of band performance at public events. The band is open to all musicians; it is a multi-level class.

Beginning level of concert band at public events.

Beginning level of big band jazz ensemble performance.

Beginning level of chamber vocal ensemble performance.

Beginning level of string ensemble.

Beginning level of Civic Light Orchestra

Beginning level of Civic Orchestra.

This course provides an introduction to music theory that teaches the beginner to read, write, and understand musical notation. The approach is equally suited to those with no prior training in music, as well as those who have learned to sing or play without training in fundamentals.

Taken along with Theory 1A and B, this course develops students' skills in aural perception and analysis, and in music reading and sight singing.

A continuation of MUS 111.