Course Syllabi

In this course, students will learn the fundamentals of social media marketing, including its history, evolution, and significance in the marketing landscape. The course will cover content creation and curation to attract and retain audiences, strategies for audience engagement, and the planning, launching, and managing of social media campaigns. Students will also learn to measure success using analytics tools, familiarize themselves with social media management resources, and understand the ethical and legal considerations involved.  

In this course, students will learn the importance of building strong relationships with local communities, local partners, and stakeholders. This involves learning effective communication strategies, event planning, and community engagement techniques to support public, private, and non-profit marketing. They will also learn the importance of cause marketing, brand reputation management, crisis communication, and grant-writing. Additionally, students will explore the use of social media and digital platforms to foster community connections and promote positive public perception.     

In this course, students will learn how to craft compelling brand narratives that resonate with target audiences.  The course will cover various storytelling techniques and platforms, including digital media, to enhance brand communication. Students will also learn to analyze and leverage cultural and social trends to create relevant and impactful brand stories. 

In this course, students will learn to navigate the complexities of marketing on an international scale. They will explore key concepts such as market entry strategies, global market research, and the impact of cultural, economic, and legal differences on marketing practices. The course will cover the development and implementation of global marketing strategies, including product adaptation, pricing, distribution, and promotional tactics tailored to diverse markets. Students will also gain insights into managing global brands, understanding competitive dynamics, and leveraging digital marketing tools to reach international audiences.  

In this course, students will explore various research methodologies, including qualitative and quantitative approaches, and understand how to collect and analyze data from multiple sources. The course will cover the use of tools and techniques for data analysis, enabling students to interpret findings and make data-driven decisions. Additionally, students will learn to manage research projects, including working with external suppliers and presenting their findings effectively.  

Strategic functions and uses of advertising, study of media, general understanding of forms of copy, artwork, layout, production and testing advertis- ing effectiveness.

This capstone course aims to provide students with a comprehensive understanding of advertising, public relations, corporate communications, and sales promotions, emphasizing the media’s role in integrated marketing communications (IMC) strategies. The curriculum focuses on developing the comprehensive planning, research, and creative skills necessary to achieve IMC objectives. 

In this internship, students gain practical experience with applying their comprehensive marketing knowledge in real-world scenarios, such as conducting market research, developing marketing strategies, and executing campaigns. 

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

This course is designed to offer private lessons to the pre-college or non-music major college student. The course materials are custom designed to fit the needs of the individual student, whether they are beginner, intermediate, or of advanced levels. The course may be repeated each semester with new content, which offers continued development skills and additional literature.

Beginning level of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

First semester applied music individual lesson course designed to develop college-level performing skills on the student's instrument or voice. This course is required for music majors completing the A.A. in Music.

Second semester applied music individual lesson course designed to develop college-level performing skills on the student's instrument or voice. This course is required of music majors completing the A.A. in Music.

Third semester applied music individual lesson course designed to develop college-level performing skills on the student's instrument or voice. This course is required of music majors completing the A.A. in Music.

Fourth semester applied music individual lesson course designed to develop college-level performing skills on the student's instrument or voice. This course is required of music majors completing the A.A. in Music.

Continuation of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Beginning level of band performance at public events. The band is open to all musicians; it is a multi-level class.

Beginning level of concert band at public events.

Beginning level of big band jazz ensemble performance.