Course Syllabi

Principles, methods, and challenges involved in developing an integrated and customer-driven marketing strategy that helps achieve organizational goals.

This course provides a working knowledge of the theory and practice in the use of social media platforms in marketing. The topics include a history of social media, the preparation for social media, the power of collective influence, and how to engage with social media. Students will review social mediums, social networks, platforms, and other marketing tools used to create social media campaigns

In this course, students will learn about the sales process and its connection to marketing. It aims to develop the skills necessary for success in professional selling. Students will examine both inside and outside sales across various organizational settings. Through real-world scenarios, they will analyze customer needs to build value-added relationships and drive organizational revenue. 

In this course, students will explore the fundamental concepts, strategies, and tools used to effectively market products and services in the digital landscape. Students will examine the digital ecosystem, including SEO, SEM, and content marketing, as well as social media, mobile, and email marketing. Additionally, students will use data to measure campaign performance and inform decision-making, as well as explore the latest innovations in digital marketing, including AI and influencer marketing.

In this course, students will learn how to develop effective advertising campaigns. They will explore consumer behavior to understand what drives purchasing decisions and develop skills in brand strategy, creative development, and media planning. Additionally, students will gain practical experience in campaign design and management and the use of analytics to measure campaign success.   

In this course, students will learn the fundamentals of social media marketing, including its history, evolution, and significance in the marketing landscape. The course will cover content creation and curation to attract and retain audiences, strategies for audience engagement, and the planning, launching, and managing of social media campaigns. Students will also learn to measure success using analytics tools, familiarize themselves with social media management resources, and understand the ethical and legal considerations involved.  

In this course, students will learn the importance of building strong relationships with local communities, local partners, and stakeholders. This involves learning effective communication strategies, event planning, and community engagement techniques to support public, private, and non-profit marketing. They will also learn the importance of cause marketing, brand reputation management, crisis communication, and grant-writing. Additionally, students will explore the use of social media and digital platforms to foster community connections and promote positive public perception.     

In this course, students will learn how to craft compelling brand narratives that resonate with target audiences.  The course will cover various storytelling techniques and platforms, including digital media, to enhance brand communication. Students will also learn to analyze and leverage cultural and social trends to create relevant and impactful brand stories. 

In this course, students will learn to navigate the complexities of marketing on an international scale. They will explore key concepts such as market entry strategies, global market research, and the impact of cultural, economic, and legal differences on marketing practices. The course will cover the development and implementation of global marketing strategies, including product adaptation, pricing, distribution, and promotional tactics tailored to diverse markets. Students will also gain insights into managing global brands, understanding competitive dynamics, and leveraging digital marketing tools to reach international audiences.  

In this course, students will explore various research methodologies, including qualitative and quantitative approaches, and understand how to collect and analyze data from multiple sources. The course will cover the use of tools and techniques for data analysis, enabling students to interpret findings and make data-driven decisions. Additionally, students will learn to manage research projects, including working with external suppliers and presenting their findings effectively.  

Strategic functions and uses of advertising, study of media, general understanding of forms of copy, artwork, layout, production and testing advertis- ing effectiveness.

This capstone course aims to provide students with a comprehensive understanding of advertising, public relations, corporate communications, and sales promotions, emphasizing the media’s role in integrated marketing communications (IMC) strategies. The curriculum focuses on developing the comprehensive planning, research, and creative skills necessary to achieve IMC objectives. 

In this internship, students gain practical experience with applying their comprehensive marketing knowledge in real-world scenarios, such as conducting market research, developing marketing strategies, and executing campaigns. 

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Beginning level of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Continuation of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Beginning level of band performance at public events. The band is open to all musicians; it is a multi-level class.

Beginning level of concert band at public events.

Beginning level of big band jazz ensemble performance.