Digital Marketing & E-commerce Certificate
Graduates will demonstrate basic knowledge in digital marketing and e-commerce that will prepare them to obtain an entry-level position within the field.
Date(s)/Cost
Training Dates Coming Soon
Online course. Participants will be able to enter and complete at their own pace, must have completed by deadline.
$881.00 for In-state students
$1304.00 for Out-of-State students
Details
Field of Interest
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).
Type
Students who successfully complete the course requirements will earn a Google Digital Marketing and E-commerce Certificate, as well as college credit from Arizona Western College.
What You'll Learn
Topics covered include:
- Foundations of Digital Marketing and E-Commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online
Who should take the course?
Displaced workers looking for valuable training to re-enter the workforce.
Registration Process: Because students earn college credit from Arizona Western College, application and admission to AWC is required. Interested students will meet with an AZ Quest Grant Coordinator to determine eligibility for the program.
Refund/Cancellation Policy: https://www.azwestern.edu/paying-for-college
Arizona Quest Disaster Recovery Dislocated Worker Grant, funded 100% by the U.S. Department of Labor. The funding amount for FY23/24 is $2,647,694.
Equal Opportunity Employer/Program. Auxiliary aids and services are available upon request to individuals with disabilities.