New Marketing program to launch this Fall
June 12, 2025Students can earn an Associate of Applied Science in four semesters
Yuma, Ariz. (June 12, 2025) – This Fall, Arizona Western College is launching a new degree path for students interested in pursuing careers in marketing, sales, digital marketing, or public relations. With AWC’s new Associate of Applied Science in Marketing, students will be ready to confidently enter the dynamic field of marketing in the private, public, and non-profit sectors.
This 64-credit-hour program lays a strong foundation in essential areas like marketing principles, sales, branding and basic graphic design concepts, social media strategy, and advertising—giving students the tools they need to thrive in today’s competitive landscape. Taking classes full-time, students can complete the program in just four semesters.
“After collaborating closely with a steering committee of regional marketing leaders, we’re thrilled to introduce our new Associate of Applied Science in Marketing,” shared Dr. Michelle Sims, an AWC Economics Professor. “This program was thoughtfully designed to align with real-world career paths and evolving industry needs. Whether students are just beginning their journey or making a career shift, they’ll find an exciting degree experience that can be shaped around their unique goals and interests. It’s a great way to transform their creativity into a dynamic and rewarding career."
The program offers flexibility and depth to match each student’s goals, culminating in a capstone project and a hands-on internship to ensure that graduates leave with both the knowledge and real-world experience to thrive in today’s marketing landscape.
Students can tailor their education through a wide range of electives, exploring topics like community relations, branding and storytelling, international marketing, marketing research, and entrepreneurial marketing.
Course offerings and a program map can be found here.
For information on general enrollment and financial aid, follow this link.
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Contact:
Dr. Michelle Sims
Professor of Economics
Arizona Western College
michelle.sims@azwestern.edu
(928) 344-7670