Course Syllabi

This course focuses on marketing in the global fashion industry. Topics include research, analysis, market segmentation, target customer identification, the marketing mix, strategic planning, brand strategy and positioning, customer relationships, social media, mobile marketing, and online analytics and new technologies.

Explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections.

Explore and apply various forecast and research methods in preparation for developing, planning, purchasing, or merchandising for digital, media, and physical retail environments. Identifying how trends are created and learning about cyclical fashion, exploring the relationship between the consumer and Fashion Forecasting.

Explore and apply various forecast research methods in preparation for developing, planning, purchasing, or merchandising apparel lines and collections.

Knowledge and skill development in creating showrooms or retail store window/interior displays. Visual techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation. Knowledge of space manipulation and color palates. Integrating the vision with the merchandise and target audience.

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries.

Examine the multiple merchandising practices used around the world in fashion apparel companies--both retail and wholesale.

Basic principles of selling: the techniques employed in the development of competencies in the area of selling, product knowledge, and sales supervisory skills. Emphasis is on outside selling.

Principles, methods, and challenges involved in developing an integrated and customer-driven marketing strategy that helps achieve organizational goals.

This course provides a working knowledge of the theory and practice in the use of social media platforms in marketing. The topics include a history of social media, the preparation for social media, the power of collective influence, and how to engage with social media. Students will review social mediums, social networks, platforms, and other marketing tools used to create social media campaigns

Strategic functions and uses of advertising, study of media, general understanding of forms of copy, artwork, layout, production and testing advertis- ing effectiveness.

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Individual instruction in: a. brass, b. woodwind, c. string, d. keyboard, e. voice. See music advisor for assignment to correct course number.

Beginning level of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Continuation of a large community chorus that performs major choral works and is open to all interested singers by audition. It is a multi-level class.

Beginning level of band performance at public events. The band is open to all musicians; it is a multi-level class.

Beginning level of concert band at public events.

Beginning level of big band jazz ensemble performance.

Beginning level of chamber vocal ensemble performance.

Beginning level of string ensemble.